slow - simple - soulful - sustainable

10 Jun 2022 | Business | Anti-Overwhelm SEO Workshop (online)

with Sophie Caldecott  |  hosted by heiter magazine

Heiter Business Session: Anti-Overwhelm SEO

Join us on Friday 27th May to learn the gentle art of intuitive, overwhelm-free SEO. There are thousands of people out there, actively using search engines to look for work like yours every month, and optimising your website copy and content to help them find you is actually a lot simpler and more enjoyable than you might think. It will also help you step away from the constant churn of algorithms and work at a slower, more sustainable and enjoyable pace.

In this workshop we’ll explore:
– The psychology of search, and how to use empathy and integrity when planning content for your audience
– The core principles of writing SEO-friendly copy and why it makes your writing better
– How to lean into your natural content creation rhythms to tell your story in a slow living-friendly way

Sophie Caldecott is a writer and content strategist living with her family in a cottage on the edge of the moor in the South-West of England. In her work as a poet and journalist, she explores the themes such as grief, empathy, spirituality, domestic labour, sustainable fashion, and the things that make life sweet, as well as how we can collaboratively work towards a world that upholds the inherent dignity and worth of all people and the natural world.

Over her 10+ years as a journalist and digital marketer, she’s worked on copywriting, content strategy, and SEO for Verily magazine, Marie Forleo International, and Condé Nast, and written articles for places like Country Life, WIRED, Harper’s Bazaar, Brit + Co, Career Contessa, The Everymom, and Sustainably Chic.

Date: 10th June 2022
Time: 11.00 am GMT
Place: online
Price: £ 24

About Heiter Magazine

Heiter is a magazine that is all about helping you find and celebrate joyful moments in daily life. It focuses on the different aspects of a mindful lifestyle. Heiter sessions are part of the Heiter Society, a membership community that encourages heiter moments through creative & mindful workshops, networking sessions and more.

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Event details

Fri 10th June 2022

11.00 am GMT

£ 24

Hosted by
Heiter Magazine


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