Toby Tiger

A wide range of sustainable baby and kid's clothes with timeless designs in a bright rainbow colour palette.


Toby Tiger | Zoe Mellor

We are the UK's best and brightest organic baby & children's wear company.

Founded by award-winning designer Zoe Mellor in 1998, Toby Tiger is a family-run, ethical and independent company offering baby & kids clothes. Our sustainable and GOTS-certified clothes are instantly recognisable from the bright rainbow colour palette, fun and friendly appliques and timeless designs that have been getting a big thumbs up from babies, kids and parents for over 24 years. We offer a wide range of sustainable baby clothes such as long & short-sleeved t-shirts, pretty skater & pinafore dresses, comfy dungarees & slungarees, organic yoga pants & shorts, and cosy fleeces & hoodies.